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BMW: German Luxury Vehicles

December 10, 2015

Bayerrische Motoren Werke Aktiengesellschaft more popularly known as BMW was founded in 1916 and is headquartered in Munich, Germany. The company together with its subsidiaries is into the development, manufacture, and sale of cars and motorcycles worldwide. The company operates through Automotive, Motorcycles, and Financial Services.

The Automotive segment is involved in developing, manufacturing, assembling, and selling cars and off-road vehicles under the BMW, MINI, and Rolls-Royce brands, as well as provides spare parts and accessories. This segment sells its products through independent and authorized dealers.

The Motorcycles segment develops, manufactures, assembles, and sells motorcycles under the brand name BMW Motorrad, as well as offers spare parts and accessories.

The Financial Services segment engages in car leasing, fleet business, multi-brand business, retail customer and dealer financing, customer deposit business, and insurance activities.

BMW is one of the best selling luxury automakers in the worlds. The firm is a component of the Euro Stoxx 50 stock market index.

The first car that BMW produced was the Dixi, based on the Austin 7, and licensed from the Austin Motor Company in Birmingham, England.

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