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Alphabet Inc: Google

November 20, 2015

It may still take people awhile to connect Alphabet Inc. with Google Inc. as people have been so used to the latter. In order to have a better structure Google Inc became Alphabet Inc. in the latter part of 2015 with Google as its leading subsidiary.

Through its subsidiaries, Alphabet Inc, builds technology products and provides service to organize the information. It offers Google Search that provides information online; Google Now that offers information to users when they need it; Adwords, an auction-based advertising program; AdSense, which enables Websites that are part of the Google network to deliver adds; DoubleClick Ad Exchange, a marketplace for the trading display ad space; and other advertising platforms, such as AdExchange and AdMob.

Alphabet, Inc. also offers Youtube that provides video, interactive, and other ad formats; Android, an open source mobile software platform; hardware products, including Chromebook, Chrome OS device,  and Chromecast, and Nexus devices; Google Play, a cloud-based digital entertainment store apps, music, books and movies. The company offers many more products and services.

Headquartered in Mountain View, California, Alphabet Inc.  was founded in 1998.

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