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Procter & Gamble: Branded Consumer Products

November 12, 2015

In business for more than 175 years, P&G has remained as one of the world’s largest company by making sure its brands are always in the public’s mind and matching it with the kind of products their customers expect.

Procter & Gamble is headquartered in Cincinnati, Ohio and was founded in 1837 by William Procter and James Gamble. It has around 118,000 employees and sales are in excess of $81 billion. Together with its subsidiaries P&G  manufactures and sells branded consumer packaged products globally. It markets its products primarily through mass merchandisers, grocery stores, membership club stores, drug stores, department stores, salon, distributors, e-commerce, high-frequency stores, and pharmacies.

The company operates through five segment: Beauty, Hair and Personal Care; Grooming; Health Care; Fabric Care and Home Care; and Baby, Feminine and Family Care.

The Beauty, Hair and Personal Care segment offers antiperspirants, and deodorants, personal cleansing, cosmetics, skin care, hair care and color, prestige, and salon professional products under Head & Shoulder, Olay, Pantene, SK-II, and Wella brands.

The Grooming segment provides blades and razors, pre and post-shave products, and other shave care products, as well as electronic hair removal devices under the Fusion, Gillette, Mach3, and Prestobarba brands.

The Health Care segment offers gastrointestinal, rapid diagnostics, respiratory, vitamins/minerals/supplements, and other personal health care products; and toothbrushes, toothpastes, and other oral care products. This segment markets its products primarily under the Crest, Oral-b, and Vicks brands.

The Fabric Care and Home Care segment provides fabric care products, such as laundry additives, fabric enhancers, and laundry detergents; and home care products comprising air care, dish care, P& G professional, and surface care products. This segment markets it products under the Ariel, Dawn, Downy, Febreze, Gain and Tide brands.

The Baby, Feminine and Family Care segment offers adult incontinence and feminine care products; baby wipes, diapers, and pants; and family care products, such as paper towels, tissues, and toilet papers. This segment markets its products under the Always, Bounty, Charmin, and Pamper brands.

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