Daimler AG: Automotive Powerhouse
Daimler AG traces its roots to over100 years ago when its predecessor companies were founded by Gottlieb Daimler and Carl Benz in 1886. The firm is headquartered in Stuttgart, Germany and was founded in 1926. It’s most famous brand is Mercedes Benz.
An automotive company, Daimler AG engages in the manufacturing of premium cars and commercial vehicles. The company operates its business through five segments: Mercedes-Benz Cars, Daimler Trucks, Mercedes-Benz Vans, Daimler Buses and Daimler Financial Services.
The Mercedes-Benz Cars segment sells passenger cars and off-road vehicles under the Mercedes-Benz brand and small cars under the smart brand. The Daimler Trucks distributes its trucks under the brand names Mercedes-Benz, Freightliner, FUSO, Western Star, Thomas Build Buses and BharatBenz. The Mercedes-Benz Vans segment sells its products under the Mercedes-Benz and the Freightliner brands.
The Daimler Buses segment sells completely built-up buses under the Mercedes-Benz and Setra brands.The segment also produces and sells bus chassis. The Daimler Financial Services segment supports the sales of the vehicle segments worldwide. Its product portfolio mainly comprises tailored financing and leasing packages for customers and dealers. The segment also provides services such as insurance, fleet management, investment products and credit cards.
The company’s founders, Gottlieb Daimler and Carl Benz, made history with the invention of the automobile in the year 1886. As a pioneer of automotive engineering, the company continues to shape the future of mobility today. The company’s focus is on innovative and green technologies as well as on safe and superior automobiles that appeal and fascinate. For many years now, Daimler has been investing continually in the development of alternative drive systems with the goal of making emission-free driving possible.
Daimler AG is listed on the stock exchanges of Frankfurt and Stuttgart (stock exchange symbol DAI). In 2014, the Group sold over 2.5 million vehicles and employed a workforce of 279,972 people; revenue totaled €129.9 billion and EBIT amounted to €10.8 billion.