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Monro Muffler Brake & Service: Automotive Care

March 9, 2015

Monro Muffler Brake & Services offers complete auto care including oil changes, brakes, shocks and more in the Unites States. Based in Rochester, New York the company does business in all the Mid-Atlantic and New England states and portions of the Great Lakes, Midwest and Southeast. Monro’s network covers Maine to South Carolina and in the West as far as Missouri.

The company was founded by Charles J. August who opened his first muffler shop in Rochester in 1957. It was one of the first Midas Muffler franchises but the franchise used a mufflers-only business model which Charles didn’t like. He wanted to add more services. In 1966, Charles ended his business dealing with Midas which allowed him to do what he wanted; provide an expanded line of undercar repair and maintenance services.

He opened a new company with his brother Burton S. August and Sheldon Lane and renamed the small chain of stores “Monro Muffler,” after Monroe County, New York, but without the “e”. The company later changed its name to Monro Muffler Brake as more products and services were added. Then further on it changed to its current name, Monro Muffler Brake & Service.

The company used acquisition as a tool for expansion aside from organic growth. In 1984, an investor group led by Peter J. Solomon and Donald Glickman bought a controlling interest in the company. Monro, at that time ran 59 stores, mainly in upstate New York. The company launched its IPO in 1991, Monro’s stock began trading on NASDAQ under the symbol “MNRO”. The company expanded aggressively throughout the 1990s outside of its traditional base in upstate New York. In September 1998, Monro successfully purchased all 205 Speedy Muffler King locations with the United States from Speedy Muffler, Inc. of Toronto, Canada.

Monro in 2004, purchased the 25 stores and 10 kiosks of Mr. Tire, a Baltimore, Maryland company which trademarked “On the Rim and Out the Door” pricing. Monro would later acquire more companies.
John Van Heel is the current CEO.

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