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Shutterfly: Preserving Memories

September 1, 2014

When we take pictures and videos we are actually preserving memories. Part of being a human being is having memories. While not all we remember may be pleasant we usually want to preserve the good ones. Shutterfly while a highly technologically based company is actually in the business of preserving a human trait – memories and it’s making a good deal of money.

Shutterfly is an Internet-based image publishing company which trades in the NASDAQ. It is based in Redwood City, California and was founded in 1999. Jeffrey Housenbold who joined the company in 2005 leads the firm which went public in 2006. Majority of Shutterfly’s customers are women. They comprised around 80 percent of the customers in 2013.

The firm manufactures and retails digitalized personalized products and services in the U.S.  Shutterfly provides an array of personalized photo-based products and services for consumers to upload, edit, enhance, organize, find, share, create, print, and preserve their memories.

Shutterfly also offers and sells photo books, greeting and stationery cards and personalized calendars as well as other photo-based merchandise, including calendars, mugs, canvas prints, mouse pads, magnets, iPhone cases, desktop plaques, and puzzles and photo prints.

Aside from this the firm develops an iPhone application that allows users to access their photos from iPhones, or their Facebook or Instagram accounts. Users can create customized products and gifts from their mobile devices. Shutterfly also has photo book making software. It also offers cloud-based services for protecting, organizing, storing, and sharing photos and videos.

Shutterfly develops technologies for photo ranking, analysis, and organization, which allows customers to organize and select the best photos from their archives for creating photo books, calendars, cards, and photo gifts. The firm operates tinyprints.com and weddingpaperdivas.com that offers cards, invitations, and personalized stationery.

Shutterfly also runs BorrowLenses, an online marketplace for photographic and video equipment rentals.

You can tell that this business venture is doing quite well having been able to acquire other companies throughout the years. More recently in January 2013, it acquired ThisLife. Shutterfly acquired MyPublisher Inc. in April 2013. Last August 2013 the firm announced its acquisition of R&R Images, a boutique, high variable printer focused on stationery printing and product design.

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