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YP: The Yellow Pages

February 20, 2014

It seems like when we search for something it has to be done on Google. Before, one place to search for business establishments was through the Yellow Pages. You would think people don’t need the Yellow Pages but it’s actually very much alive most specially for local businesses that need to advertise.

YP is a company that was formed in April 2012 to take over the directory and online businesses that were operated in the AT&T Advertising Solutions and AT&T Interactive divisions of AT&T.  AT&T sold 53 percent of AT&T Advertising Solutions to Cerberus Capital Management and retained 47 percent of the new entity.

YP provides a broad range of print and digital advertising products and telephone directories in print, online and mobile applications; Internet search sites; direct mail and advertising on mobile devices. Millions of search occurs daily using YP products to find, compare and select local merchant. YP’s flagship consumer brands include YP.com, YP app and The Real Yellow Pages, the largest Yellow Pages directory in the world by revenue.

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