E&J Gallo Winery: A Success Story
Brothers Ernest and Julio Gallo began E&J Gallo Winery in 1933. The brothers had a simple and practical division of labor; Julio was in charge of making the wine while Ernest was in charge of selling it. Julio died in 1993 while Ernest was laid to rest in 2007. They left behind an endeavor that is simply a wine success story in California.
The company is still family owned and Joseph Gallo who is the son of Ernest is the current CEO. While some wineries have been more exclusive in its approach the Gallos opted to bring wine to everyone. The firm is now the world’s largest family-owned winemaker. It is also the largest US exporter of California wine.
A good part of its success has been its value-jug and –box labels like Carlo Rossi and Peter Vella. At the other end Gallo Family Vineyards and Sonoma Reserve and the Italian wine Ecco Domani are among its premium wines and imports. E&J Gallo sells around 60 brands, such as sparkling and table wines and imports 14 of its brand names from countries around the world.
The company owns seven wineries and around 16,000 acres of California vineyards. It contracts with other growers all over the state to meet its supply needs. In a way the company has helped democratize wine by bringing it to the average family.