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Forever 21: Affordable Fashion

June 24, 2013

There is this common notion that being fashionable or basically anything that has to do with fashion is expensive. Forever 21 is a company that has shown to the public that fashion can be affordable. It has also proven that buying affordable clothes is just as fashionable.

It’s interesting to note that while the company’s name alludes to being 21 one years of age, its clothes is for anyone who likes them. The company name also hasn’t stopped people of all ages from going to their stores. In fact Forever 21 has been a fast growing company for decades now.

It currently operates around 500 stores with banners like Forever 21, XXI Forever, Love 21, and Heritage 1981. The company has stores all over North America, Asia, the Middle East and the UK.  The firm also has an e-commerce site.

This company helped in pioneering fast fashion, provides affordable and chic apparel and accessories for women, men, teens, and kids. Forever 21 also offers women’s footwear, lingerie, plus sizes and cosmetics and of course it’s all at cheap prices.  Majority of the company’s fashionable items are private label. A key element of keeping the cost down is around 60 percent of its clothes are manufactured in China.

The store chain was founded in Los Angeles, California by Do Won Chang and his wife Jin Sook Chang. It was originally known as Fashion 21 and intended mostly for kids and teens. The first Fashion 21 store was opened on April 1984. Compared to the large sizes of its stores today the floor area was only 900 square feet and located in Highland Park, Los Angeles.

By 1989 the 11th Forever 21 store was opened and the first to be located in a mall. It store sizes was increased to 5,000 square feet.  It has since been opening stores in malls across the U.S.

Forever 21 opened its first European store in Ireland in November 2010.  It opened its first French store in January 2012.  The store chain has been expanding all over the world including Latin America in August 2012.

A cheap fashion formula has been key to the company’s success.

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