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Princess Deena Abdulaziz: Showcasing Designers With Arabian Roots and Leading International Talent at D’NA

February 11, 2013

As head of the Riyadh, Saudi Arabia, boutique D’NA, Princess Deena Abdulaziz offers clients a personally curated selection of couture that includes latest creations by icons of the fashion industry. She frequently collaborates with designers in offering coveted pieces that simply cannot be found elsewhere. A particular focus is in enhancing the public profile of emerging talent with roots throughout the Arabian peninsula.

In early 2012, D’NA introduced a striking new fashion line by Lulwa Al Amin, a London-based designer originally from Bahrain. Ms. Amin launched her line of silks and soft cottons after gaining experience at Matthew Williamson and earning a 2009 textile design. For the spring season, Princess Abdulaziz asked the designer to come up with full-length versions of her most popular creations, which combine femininity with whimsical themes.

D’NA also features a variety of pieces from leading fashion names throughout Europe, Asia, and North America. A December, 2012, pop-up featured the handbags and clutches of Florence-based Corto Moltedo. Like many of the artisanal designers Princess Abdulaziz seeks out, Ms. Moltedo runs a small small workshop with a team of veteran craftsmen who are able to create sumptuous and high quality garments.

Always on the technological cusp, D’NA celebrated the store’s 5th anniversary in September, 2011, through launch of a dedicated app. Available at no cost at the Apple Store, the app enables new selections, look book, and mood board to be browsed on-the-go. Princess Deena Abdulaziz also recently guided the launching of an international D’NA outpost in Doha, Qatar.

Deena Abdulaziz of boutique D'NA.

Deena Abdulaziz is the owner of fashion boutique D’NA.

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