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Davide Grasso’s Experienced Leadership in Nike Marketing Campaigns

January 7, 2013

Currently Vice President Global Brand Marketing, Davide Grasso has held marketing leadership positions with Nike, Inc., since the early 1990s. Initially oining the firm as Product Line Manager at Nike Europe Headquarters, he accepted a role as Nike Italy’s Product Line Manager the following year. Mr. Grasso significantly increased apparel sales nationwide and helped Nike achieve a leading market share in the Italian sports footwear category.

Davide Grasso leveraged this marketing success in subsequent positions as Director of Brand Marketing for the USA; and as Director of Apparel Marketing for Europe. From 2004 to 2009, he held responsibilities as Nike’s Vice President of Brand and Category Management for Asia Pacific. He notably led Beijing 2008 Olympic Games advertising campaigns centered around the 20th anniversary of the Nike “Just Do It” slogan. He also spearheaded effective marketing campaigns in the burgeoning Chinese market through sponsorship of Gold Medal hurdler Liu Xiang.

In recent years, Mr. Grasso has been integrally involved in a number of product marketing and launch initiatives spanning Nike’s Free, Alpha, and Presto brands. Initially released in 2000, the light weight Nike Presto running shoe offers consumers durability and a snug fit, and has been marketed as “the T-shirt for your feet.” A particular benefit for long distance runners is the cushioning Nike Air unit that complements an advanced Phylon midsole. Davide Grasso has additionally guided a number of the company’s most prominent sponsorship deals, including with NBA legend LeBron James.

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