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It’s All About Service

September 27, 2012

The founders of Aramark, Davre Davidson and William Fishman had separate vending machine businesses before they combine operations in 1959. Yet even back in 1936 when Davidson started his business he never thought of it as a vending or in other words selling business. He and Fishman thought of their enterprise as a service business.

Their combined business became Automatic Retailers of America or ARA. The duo took the company public in 1960 to get more capital and expand. In 1961 ARA acquired Slater Systems, Inc. It was then the largest manual food service enterprise in the U.S. and based in Philadelphia. This turned ARA into a diversified service provider with the combination of vending and manual food service. It also gave the company a coast to coast presence.

ARA grew and continued to diversify to other service businesses. It went into the international market in a big way by getting the contract of providing over 1 million meals for thousands of athletes in the 1968 Summer Olympic Games in Mexico City. The company changed its name to ARA Services in 1969 to show it growing range of services offered.

Ara Services forayed into the uniform rental and career apparel industry in 1976. Companies wanted to boost employee morale and distinguish themselves from competitors.

In 1994 the company changed its name to Aramark.  From servicing companies it had been emphasizing partnership. Whereas before it would service a particular need of a company now it would to anything within its means to help its clients prosper.

This new approach has worked very well for the company. It now provides services in nearly every industry. It offers food services, facilities management, and uniform and career apparel to a host of institutions around the world with its 250,000 employees.

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