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Changing The Coupon Market: Coupons.com Inc.

April 23, 2012

It’s a tried and tested statement, “The only thing constant is change”. We are seeing this happen in the coupon market were a 13 year old company has been making significant headway in getting more clients to distribute coupons via the internet.

Do you remember cutting out coupons or your mother doing so? Well it’s still being done but the market is changing. With people getting their information more online, it was a natural progression that the good old coupon would find its way into the digital world.

Coupons.com Inc. offers coupons digitally. This provides an alternative way of getting those coupons that people have now gotten used to, more so when the economy started tanking due to the housing mess.  Sunday newspapers have been the dominant method of distributing coupons.  The reach of print newspapers seems to have peaked already and is in a decline. This is quite evident because you can find all major newspapers online already.  In 1979 newspapers had a reach of 70% in the U.S. in 2009 it dropped to 49%.

The company offers online printable coupon, social, mobile, and loyalty card promotions. The aim of Coupons.com is to help its clients, the brands and retailers get in touch with their customers through the internet which has now become a digital market place.  The coupons market is huge with 332 billion coupons (valued at $485 billion) offered in all mediums in 2010. This was a 9% growth from 2009.

With these facts the company has squarely positioned itself to make the most of the market.  Nielsen in July 2011 ranked it as the 39Th largest website in the U.S. Investors have taken notice. Last year institutional investors pumped $200 million into the company.  This effectively values the company at $1 billion.

The company was founded in 1998 and was originally called ValuePass.com then changed its name to Coupons.com Incorporated in 2000. Its head office is located in Mountain View, California and the company has over 300 employees.

 

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