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Heineken, The International Beer

April 12, 2012

Heineken did not begin as an originally established beer company. Due to a decline in the Dutch brewing industry Gerard Adriaan Heineken was able to purchase a brewery in Amsterdam at a good price in 1864. Improving the business was an immediate priority for Heineken.  He went about replacing the old brewery at the center of Amsterdam with a new one located in the outskirts of the city.

The brewery was not only new but used new technology employing the bottom-fermented beer. Heineken was always on the lookout for new technology and innovation to maintain or improve the quality of his beer. With recent developments in yeast culture he set up his own special laboratory to look into the matter.  Dr. H. Elion a chemistry expert he employed was able to develop a pure strain of yeast call the Heineken A-yeast.

Science and technology was also used to improve the production process. So as not to be dependent on the weather, new ice and cooling systems were developed.  This new innovation gained international attention at the time. Gerard Heineken had a sudden and untimely death in 1893, when his beer was already getting international awards.

It can be argued that Heineken became a global beer company because it really didn’t have a choice. Given the relatively small population of the Netherlands, to grow it had to go overseas. From a national beer company Heineken began to shift to an international company. Aside from exporting bottled beer abroad it also acquired other foreign beer companies and in 1931 established a Malayan brewing company with partners.

Today Heineken one of the world’s largest brewing companies. It has over 140 breweries in more than 70 countries and has over 170 beer brands.

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One Comment leave one →
  1. April 12, 2012 1:04 am

    Heineken is the number 1 beer here in Hawaii. That’s all the locals drink…:)

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